Top 5 Business Apps in Latin America Q4 2024

The performance of the top business apps in Latin America during the fourth quarter of 2024 reveals intriguing trends. According to Sensor Tower, these are the highlights for the leading apps on a unified platform.

Zoom Workplace experienced a notable decline in weekly downloads, starting at around 416K in early October and dropping to approximately 160K by the end of December. The weekly revenue showed a downward trend as well, peaking at $75K in early October and decreasing to about $52K by the end of the quarter. Active users also saw a decline from 26.6M to 11.7M.

Microsoft Teams maintained a strong presence with weekly downloads peaking at 490K in late October but dropping to around 130K by the end of December. The active user base decreased from 29.8M to 16.9M over the quarter.

Uber - Driver: Drive & Deliver showed a steady increase in weekly downloads, reaching a peak of 300K in early December before settling at 244K by the end of the month. Active users grew from 6.7M to 7.1M, indicating consistent engagement.

LinkedIn: Network & Job Finder generated stable revenue, maintaining around $432K to $512K throughout the quarter. Downloads showed a slight variation, with a peak of 183K in mid-October and a dip to 143K in late December. Active users remained relatively stable, fluctuating slightly around 21M.

DiDi Driver: Drive & Earn Cash saw fluctuations in weekly downloads, peaking at 179K in late December. Active users increased from 1.8M to 1.9M, reflecting a growing user base.

These insights from Sensor Tower highlight the dynamic landscape of business apps in Latin America, showcasing varied trends in downloads, revenue, and user engagement. For more detailed insights, visit Sensor Tower.